Mike Lindell, famously known as the “My Pillow Guy,” has had a life full of twists and turns. From his humble beginnings in Minnesota to creating the multi-million-dollar MyPillow brand, Lindell’s journey is one of resilience and reinvention.

Despite battling addiction and financial struggles in his early life, he built an empire that made him a household name. However, his involvement in politics and controversies, including election conspiracy claims, has also shaped his legacy.

Explore Lindell’s journey from his Minnesota roots to his bold ventures like the Frank Platform and uncover how these chapters have impacted his 2025 net worth.

Who Is Mike Lindell?

Mike Lindell, also called the “My Pillow Guy”, is a successful entrepreneur and the founder of MyPillow, a company famous for its unique pillow design. Born in Minnesota in 1961, Lindell faced many challenges in his early life, including gambling debts and addiction to crack cocaine.

Despite these struggles, he turned his life around and built a business empire that once earned hundreds of millions in annual revenue. Besides his business success, Lindell is widely known for his political views, including his support for Donald Trump and promotion of election fraud claims.

He also created the Frank Platform, a video and social networking site, showing his passion for spreading his ideas online.

Mike Lindell Bio

Category	Details
Full Name	Michael James Lindell
Nickname	The “My Pillow Guy”
Date of Birth	June 28, 1961
Place of Birth	Mankato, Minnesota, USA
Age (2025)	63 years old
Profession	Entrepreneur, Inventor, Political Activist
Known For	Founder of MyPillow, Election Conspiracy Theories, Frank Platform
Net Worth (2025)	Estimated $174 million
Early Life Struggles	Gambling addiction, Crack cocaine abuse, Divorce, Financial troubles
Business Success	MyPillow: Founded in 2004, Revenue peaked at $500 million (2019)
Political Involvement	Vocal supporter of Donald Trump, Promoter of election fraud claims
Key Ventures	MyPillow, FrankSpeech (Video Streaming), FrankSocial (Social Networking)
Marital Status	Divorced
Philanthropy	Supports addiction recovery programs
Hobbies	Flying private jets, Public speaking

Early Life And Education

Mike Lindell was born on June 28, 1961, in Mankato, Minnesota, and grew up in the nearby towns of Chaska and Carver. His early years were marked by challenges, including struggles with gambling and substance abuse.

After graduating from high school, Lindell briefly attended the University of Minnesota but dropped out due to his growing addiction. His twenties were a turbulent time, as he became heavily involved in gambling and later transitioned to crack cocaine addiction in the 1990s.

These struggles ultimately led to significant financial troubles, including the foreclosure of his home.

Personal Life and Family

Lindell has openly shared his journey of overcoming addiction, which he credits to his faith and commitment to recovery. He founded recovery programs to help others battling similar issues.

His family life has been a mix of highs and lows, as his addiction issues once put a strain on his relationships. Despite these difficulties, Lindell has maintained a strong bond with his children, who have supported him throughout his journey from recovery to entrepreneurship.

Mike Lindell Wife and Children

Mike Lindell has been married twice. His first marriage ended in divorce, partly due to the challenges caused by his addictions. His second marriage, to Dallas Yocum, was short-lived and ended in 2013 after only a few weeks.

Lindell has four children from his first marriage. While he keeps their lives private, he often mentions their role in his journey, especially as he transitioned from struggling with addiction to building his MyPillow empire.

Mike Lindell Career And Success Story

Mike Lindell began his career with a series of small businesses, including a carpet cleaning service, a lunch wagon, and a bar. Despite these ventures, his struggles with gambling and addiction kept him from achieving stability.

In 2004, Lindell had a breakthrough when he invented the MyPillow, a pillow filled with interlocking shredded foam. His invention was designed to provide better sleep and neck support, and it quickly gained attention.

However, the road to success wasn’t easy. Early on, Lindell faced rejections from retailers and decided to sell his pillows through direct marketing and infomercials, a strategy that turned his business into a massive success.

Success of MyPillow

Founded in 2004, MyPillow became a household name, with its products boasting unique comfort and support. By 2011, Lindell’s first infomercial aired and became a hit, driving massive sales.

At its peak, MyPillow generated $500 million in annual revenue, with products sold in major retailers like Walmart, Bed Bath & Beyond, and Kohl’s. Lindell’s entrepreneurial drive and innovative marketing turned the company into a multimillion-dollar brand.

However, recent controversies and boycotts have impacted sales, forcing the company to auction equipment and sublease manufacturing spaces. Despite these challenges, MyPillow remains a symbol of Lindell’s determination and business acumen.

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Age, Height and Weight

Category	Details
Age (2025)	63 years old
Date of Birth	June 28, 1961
Height	6 feet 0 inches
Weight	Approximately 210 lbs (95 kg)

Minnesota roots

Mike Lindell was born on June 28, 1961, in Mankato, Minnesota, and grew up in the small towns of Chaska and Carver. These humble beginnings shaped Lindell’s work ethic and resilience.

However, his early life was marked by struggles with gambling and substance abuse, which derailed his education and personal life. Despite these challenges, Minnesota remained central to Lindell’s story as the birthplace of his entrepreneurial success with MyPillow.

2020 and Conspiracy Theories

After Donald Trump’s defeat in the 2020 U.S. presidential election, Lindell became a vocal supporter of election fraud conspiracy theories. He claimed that voting machines from companies like Dominion and Smartmatic were manipulated to favor Joe Biden.

Lindell even produced a documentary, “Absolute Proof,” to promote these claims. This controversial stance led to multiple defamation lawsuits and the loss of major MyPillow retail partnerships, significantly impacting his business and reputation.

Frank Platform

In response to being deplatformed from major social media sites, Lindell launched the Frank Platform, which includes FrankSpeech (a video streaming site) and FrankSocial (a social networking site).

Lindell reportedly invests over $1 million per month in these platforms, positioning them as hubs for free speech and his political messaging.

Mike Lindell Net Worth 2023, 2024 and 2025

Year	Estimated Net Worth	Details
2023	$174 million	Despite facing legal challenges and declining MyPillow sales, Lindell maintained a significant fortune, largely driven by his business and Frank Platform investments.
2024	$170-$180 million	Lindell’s net worth remained stable, although controversies and defamation cases impacted his business earnings and public image.
2025	$160-$174 million	With continued involvement in political activism and FrankPlatform, his net worth sees some fluctuations, but he remains a wealthy figure despite setbacks.

Income Sources

MyPillow Sales
Lindell’s primary source of income comes from MyPillow, the company he founded in 2004. The company generates millions in revenue through the sale of pillows, bedding, and other related products.
Infomercials and Direct Marketing
Lindell revolutionized his business by utilizing infomercials and direct-to-consumer marketing, which significantly boosted MyPillow sales and contributed to his overall income.
Frank Platform Investments
Lindell has heavily invested in the Frank Platform, including FrankSpeech and FrankSocial. Although these platforms are relatively new, he spends over $1 million per month to build and expand them.
Public Speaking and Media Appearances
Lindell earns money through public speaking engagements and media appearances, where he promotes both MyPillow and his political views.
Book Sales and Merchandising
Lindell has authored books and promotes various products, which provide additional income through book sales and merchandising.
Private Jet Sales and Investments
While he sold his private jet, Lindell still holds various assets that contribute to his wealth, including potential income from other investments.

Mike Lindell Social Media Appearance

Here’s the updated table with the correct links:

Platform	Link
Instagram	@michaeljlindell
YouTube	@mikelindell4557
Facebook	@realMikeLindell

Conclusion

Mike Lindell has built an empire through MyPillow, overcoming personal struggles and controversies. His journey from addiction to entrepreneurship is a testament to resilience. Despite challenges like legal battles and declining retail partnerships, Lindell remains a prominent figure. With ongoing investments in his Frank Platform and a significant online presence, he continues to influence both the business and political spheres. His net worth may fluctuate, but his impact on American business and media is undeniable.